Texture that
stands out.
Varsity-inspired chenille lettering, numbers and bold textured artwork.
Chenille embroidery examples for jackets and teamwear
Chenille embroidery creates the soft, raised, looped texture you see on classic varsity jackets and letterman letters. Instead of a flat satin stitch, the design is built from yarn, which gives letters, numbers and symbols a thick, tactile finish that stands out from a distance. This gallery includes a swim design, varsity lettering, an academic achievement design and a dance design.
Chenille digitizing has its own rules. Shapes need to be large and simple enough for the yarn to fill properly, and the design is usually combined with flat embroidery for outlines and smaller details. Letters are drawn with the right width and spacing so they look balanced once the loops are sewn, not cramped or uneven.
Chenille is popular for schools, sports teams, clubs and anyone who wants a classic varsity look. Read about our chenille embroidery service, see how it compares with applique, or send your artwork to get started.
Chenille works best at larger sizes, so it suits jacket-back lettering, chest letters and big numbers better than small logos. Yarn colors are chosen to contrast with both the garment and each other, and many designs add a flat embroidered outline to sharpen the edges. If you are not sure your artwork is simple enough, send it over and we will tell you what to change before it is digitized.